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My friend - and now partner - Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me." - Warren Buffett
In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way.
Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity.
The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting.
Their culture is as efficient as it is merciless and leaves no room for mediocre performances. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune.
Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day.
In 1971, when the Brazilian stock market was going through an euphoria, Harvard graduate, tennis champion and underwater fishing enthusiast from Rio de Janeiro Jorge Paulo Lemann decided to start a new business. He assembled some partners and put out a newspaper ad: "Brokerage wanted." Days later, Lemann began running what would become the cornerstone of his fortune and those of over 200 other people. Its name was Garantia.
The "Garantia model" was based on businesses that impressed Lemann, such as Goldman Sachs in finance and Walmart in retail. Its philosophy gave the best workers the opportunity to become shareholders.
- Sales Rank: #15696 in Books
- Published on: 2014
- Number of items: 1
- Dimensions: .71" h x 6.22" w x 9.29" l,
- Binding: Hardcover
- 252 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By John Flynn II
Great book about business and how to build a efficient company with a competitive culture.
0 of 0 people found the following review helpful.
Excellent book
By Amazon Customer
Highly recommended for people interested in business and investment.
0 of 0 people found the following review helpful.
Enlightening book with several messages and information
By Marcelo Henriques de Brito
While reporting actual facts, the book presents subtly both “the Brazilian-way of doing business” as well as the evolution of the financial industry in Brazil, namely the activities of investment banks, private equity and asset management, besides shedding light on material topics on corporate finance, namely cash management, budgeting, and merger and acquisitions (M&A). Thus, this book provides intertwined case studies to professionals and students willing to learn and debate with a practitioner outlook several concepts and ideas on strategy and finance, whose development is essential to the well-being of those societies that have the goal to be ranked among the most prosperous and respected in the world. (I have already published a similar review in Portuguese on the book at Amazon.com.br).
Actually, I read firstly the English translation, which I, as a finance professor at Ibmec Business School in Rio Janeiro, assigned as a recommended reading within a subject held in English on a financial analysis course. Later, I ultimately read the original Portuguese edition, which was already appreciated by undergraduate students on an introductory course on “International Finance” also under my responsibility at Ibmec Business School in Rio de Janeiro. Both books were written with diligence and care, delivering a very pleasant, instructive read.
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